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David Bollier David Bollier is a journalist, activist, and public policy analyst as well as Editor of Onthecommons.org and cofounder of Public Knowledge. A Senior Fellow at the Norman Lear Center, Bollier is the author of numerous highly praised books, including Brand Name Bullies and Silent Theft. He lives in Amherst, MA.

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One of the big themes of Viral Spiral is the enormous value generated from making one's work openly available on the Internet. While publishing traditionalists are skeptical of this new reality, a number of pioneering authors and publishers have shown the commercial appeal of posting their books online using one or another Creative Commons licenses. Among the more notable authors are Cory Doctorow, Lawrence Lessig, James Boyle, Yochai Benkler, Dan Gillmor and Peter Barnes. In the same spirit, New Press has authorized the following download of the text of Viral Spiral. I hope that anyone who has the chance to browse through the PDF version of the book will want to buy a hard copy.