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David Bollier is a journalist, activist, and longtime scholar of the commons.  He is Co-founder of the Commons Strategies Group, Co-founder of Public Knowledge, and Founding Editor of from 2003 to 2010.  He now blogs at  A Senior Fellow at the Norman Lear Center, Bollier is the author of more than ten books, including Brand Name Bullies and Silent Theft. He lives in Amherst, MA. Read more...

Download the book

One of the big themes of Viral Spiral is the enormous value generated from making one's work openly available on the Internet. While publishing traditionalists are skeptical of this new reality, a number of pioneering authors and publishers have shown the commercial appeal of posting their books online using one or another Creative Commons licenses. Among the more notable authors are Cory Doctorow, Lawrence Lessig, James Boyle, Yochai Benkler, Dan Gillmor and Peter Barnes. In the same spirit, New Press has authorized the following download of the text of Viral Spiral. I hope that anyone who has the chance to browse through the PDF version of the book will want to buy a hard copy.